L'Assiette d'Antan

Project Overview

L'Assiette d'Antan opened in December 2022 in a historic colonial house in Moka, serving authentic Mauritian cuisine in a setting that most restaurants on the island cannot match. The food and the room were never the problem. Getting enough people through the door on a Tuesday was.

Webmate was brought in to handle the marketing. We built the positioning first — who this restaurant is actually for, what makes it different from every other Mauritian table, and which occasions it should own. Sunday brunch, private dining and event hire turned out to be where the real margin sat, and the strategy was shaped around filling those rather than chasing general covers.

From there we ran the Meta campaigns across Facebook and Instagram — audience targeting, creative, scheduling around the booking cycle, and continuous adjustment based on what was actually producing reservations rather than what was producing likes.

We also designed the menu. Not just the layout, but the ordering, the language and the way dishes are grouped, because a menu is the one piece of marketing every single guest reads from start to finish.

L'Assiette d'Antan sits within the personal business portfolio of Webmate's CEO, which gave us an unusually direct view of what the marketing was and was not delivering.